Telecom operator Idea Cellular has announced the launch of two new
Android smartphones in the Indian market. The new Idea Ultra II and Id
1000 will join the company’s growing portfolio of 3G Android devices.
Talking about the smartphones, Idea Ultra II comes with a 5.5-inch
display, 8MP rear camera, 2MP front camera, and Android 4.2. The phone
also packs 2500 mAh battery, 1.3GHz quad-core processor, dual-SIM
support and HSPA+ connectivity. The phone has been priced at INR 12,500
and will be released in White and Graphite colour options.
Coming to Idea Id 1000, this entry-level smartphone features a
3.5-inch display, 1GHz dual-core processor, Android 4.2 and 2MP rear
camera. The phone also comes with 4GB of internal storage, microSD card
slot and dual-SIM support. It has been priced at INR 5,400.
Both the smartphones will be available in Andhra Pradesh, Kerala,
Maharashtra & Goa, MP & Chhattisgarh, Haryana, UP West, and UP
East telecom circles.
Full press release:
Idea launches the powerful and stylish ULTRA II
India, 11th March, 2014: With its continued focus on driving data
penetration in India through sales of 3G devices, Idea Cellular, India’s
3rd largest mobile operator, has now announced its entry into the 14.0
cms (5.5”) screen category 3G smartphones with the launch of the
powerful and stylish Idea ULTRA II. Targeted at the young and savvy
consumers, Idea ULTRA II packs in powerful specs loaded with relevant
apps, offering a fast and a seamless experience for the high-end mobile
data consumers.
Additionally, for the first-time data consumers, Idea has also
launched an 1GHz dual core entry-level 3G smartphone Idea !d 1000, with
the latest Android Jellybean 4.2 OS with fast download speed and
sufficient internal storage capacity.
Speaking at the launch event in the city today, Mr. Sashi Shankar,
Chief Marketing Officer, Idea Cellular, said, “Lack of availability of
affordable 3G smartphones with high-end features is the deterrent to
mobile data growth in India. Idea has tried to bridge this gap by
offering the best value for money 3G devices, in addition to our
superior 3G products, services, and network coverage. We have witnessed
consistent growth in data uptake in our 3G markets where Idea branded 3G
smartphones have been selling, for the past two years. This has
encouraged us to further expand our devices portfolio with the launch of
our first 14.0 cms (5.5”) 3G smartphone, ULTRA II, and the entry-level
!d 1000, which will help us target consumers at both ends of the
spectrum.”
Idea is the only mobile operator in the country to offer a vast array
of affordable 3G devices which is targeted at upgrading 2G users to 3G.
With the launch of two new devices, Idea’s portfolio of 3G smartphones
has gone upto 15, and the company has already sold over 6.5 lakh devices
its earlier range of 8.89 cm (3.5”), 10.16 cm (4”), 11.43 cm (4.5”),
and 12.7 cm (5”) screen categories.
Enhanced entertainment experience through Idea ULTRA II
Idea ULTRA II is a premium segment 3G smartphone targeted at young
professionals and students looking for a high-end smartphone at an
affordable rate, featuring the latest technology and applications for an
enhanced user interface. Its 14.0 cm (5.5”) screen gives enhanced video
and gaming experience on large screen, and the 8 MP rear camera with
HDR and 2 MP front camera with LED flash, and video-conferencing
facility, offer great audio-visual experience. The dual-SIM smartphone
is powered by a 1.3 Quad Core Processor and runs on the latest Android
Jelly Bean 4.2 letting users enjoy great internet browsing, email
updates, games, social networking, and smart applications and widgets.
Its 2500 mAh powerful battery ensures strong battery back-up and its
ultra-fast processor offers download speed of up to 21 Mbps. It also
comes with Ultimate Power saver mode for 75% extra saving on battery
time. Idea ULTRA II is available in White and Electric Graphite and is
priced at an MRP of Rs. 12,500 only. The phone will be available in
Idea’s major 3G markets – Andhra Pradesh, Kerala, Maharashtra & Goa,
MP & Chhattisgarh, Haryana, UP West, and UP East.
Stay connected 24X7 with Idea !d 1000
The new Idea !d 1000, featuring a 8.89 cm (3.5”) screen, is an entry
level 3G smartphone aimed at first time smartphone buyers. It is powered
by a 1 GHz dual core processor and runs on the latest Android Jelly
Bean 4.2 OS. This compact smartphone also has built in social networking
applications that enables one to be connected at all times to all
social networking sites. The dual-SIM Idea !d 1000 carries a 2MP camera
and an internal memory of 4GB, expandable to 32 GB. Priced at an MRP of
just Rs. 5,400, this smartphone will be available across Andhra Pradesh,
Kerala, Maharashtra & Goa, MP & Chhattisgarh, Gujarat, UP West
and UP East.